Facebook gives another signal that it may soon carry property listings

Date Published 21 September 2017

It looks likely that Facebook will soon be able to list homes for sale in the US, in the style of a portal, and allowing agencies to advertise their inventories.

Property Portal Watch, an industry website, says interviews in US publications suggest that Facebook's Marketplace function, which allows people to sell items within their own neighbourhood, may be extended to larger items including cars and homes.

PPW says Facebook recently appointed new senior staff for Marketplace with the aim of working more closely with companies rather than just individuals: this is likely to include realtors.

Facebook says Marketplace is keen to see what listings are popular and what consumers engage with specifically in order to further develop the product, with the suggestion that it may partner with one or more firms to list homes.

Reference: Acquaint